Thesaurus
gimmick
noun
Synonyms and Antonyms of GIMMICK
1
2
an interesting and often novel device with a practical use <a laptop equipped with a carrying handle and other neat gimmicks>
Related Words implement, instrument, tool, utensil; ingenuity, innovation, invention; accessory (also accessary), adjunct; mechanism, trick; dingus, doodad, doohickey, hickey, hootenanny [chiefly dialect], thingamabob, thingamajig (or thingumajig), thingummy
3
a danger or difficulty that is hidden or not easily recognized <the deal sounds too good to be true, so make sure there aren't any gimmicks>
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