Thesaurus
watchword
noun
Synonyms and Antonyms of WATCHWORD
1
a word or phrase that must be spoken by a person in order to pass a guard <the watchword is changed every day>
2
an attention-getting word or phrase used to publicize something (as a campaign or product) <their latest watchword turns up in every ad from that company>
Seen & Heard
What made you want to look up watchword? Please tell us where you read or heard it (including the quote, if possible).