Dictionary
mass–market
adjective mass–mar·ket \ˈmas-ˈmär-kət\
Definition of MASS-MARKET
1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores <a mass–market paperback>; also : of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience
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First Known Use of MASS-MARKET
1952
Related to MASS-MARKET
- Synonyms
- corporate, marketable, mass-market, salable (or saleable)
- Antonyms
- noncommercial, nonsalable, uncommercial, unmarketable, unsalable
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