Dictionary
down–market
adjective \ˈdau̇n-ˌmär-kət\
: made for or appealing to people who do not have much money; also : of low quality
Full Definition of DOWN-MARKET
: relating or appealing to lower-income consumers <a down–market tabloid>
See down–market defined for English-language learners
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First Known Use of DOWN-MARKET
1970
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