Dictionary
counterprogramming
noun coun·ter·pro·gram·ming \ˌkau̇n-tər-ˈprō-ˌgra-miŋ, -grə-\
Definition of COUNTERPROGRAMMING
: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors
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First Known Use of COUNTERPROGRAMMING
circa 1966
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